Today’s tourism model is undergoing a process of transformation. This means we must work together to consolidate Spain as the world leader in tourism.
In order to ensure that the Spanish tourism system is as competitive and sustainable as possible, the Ministry of Tourism and Commerce has been promoting the 2020 Tourism Plan. This Plan was approved at the Council of Ministers, 8 November 2007, as a result of consensus between the public and private sectors.
The 2020 Tourism Plan responds to present and future challenges in tourism, through:
- a new model for mature tourism destinations; improving our market position;
- promoting and developing innovative, experience-based products;
- encouraging a culture of attention to detail and customer service;
- advancing towards major sustainability commitments; stressing the importance of resources that promote social and regional balance in tourism;
- furthering knowledge; promoting innovation; attracting and improving our talent base.